You need to know more about the problems that take up a lot of your time. Do you need an e-commerce web developer to boost traffic or boost conversions? To look at nine key features of e-commerce websites that can boost sales.

Easy-To-Use Navigation System

According to a survey, 76% of consumers say ease of use is the most important feature of a website. Creating a user-friendly E-commerce web design enhances the search function of products. If users can’t find what they’re looking for on your site, they’re less likely to stick around and buy. A great navigation system is an essential part of an e-commerce website’s design. Make sure you’ve got easy-to-read menus on your site so users can easily navigate between categories. It’s best if these menus are high up on every page in an easily accessible spot. Users can also filter results to see only products that match their needs.

Mobile-Friendly Design

Did you know that 61% of Consumers prefer Mobile-Friendly Websites for Online Shopping? When you have a mobile-friendly e-commerce site, it will boost your traffic and convert rates! Responsive web design is one of the best practices for E-commerce Web Design. Responsive web design is designed to be responsive to the screen size. Your mobile-friendly website will display correctly on your laptop, smartphone, and other devices.

Product Videos

Product videos are an integral part of e-commerce websites, as they improve the shopping experience and increase conversions. Product videos are a fun and engaging way to show products, showing features, usage and size. Video content builds trust with buyers, increases engagement, and effectively conveys the value of products to increase sales.

Efficient search functionality

Search functionality is one of the most important features of an e-commerce site. It enables users to quickly search for products by inputting keywords, using filters, and sort results. An accurate and relevant search result saves time, improves customer experience, and boosts conversions. Enhanced features such as auto-completed suggestions make the search process more efficient and user-friendly. A responsive and well-designed search function ensures a smooth and user-friendly shopping experience.

Customer Reviews & Ratings

With so many options available on eCommerce websites, customers are always careful when making a purchase. They look at reviews and ratings of products bought by other customers. Over 92% of users check the study before making a purchase. Customers trust other users’ reviews and consider them as their honest opinions. Good ratings and positive reviews lead to good sales. Even if you have both sets of comments on your website, you can increase sales by blocking negative comments.

Secured Payment Options

What makes an e-commerce website successful? The payment method. Integrating famous payment choices increase the conversion rate and customer experience.  A trustworthy e-commerce store should accept secure payment methods such as PayPal, Stripe, Apple Pay, and Braintree. E-commerce websites with various payment gateways enable customers across the globe to purchase the products. Payments via mobile devices are also on the rise. If you want to capture more mobile orders, you should consider adding Apple Pay or Google Pay to your checkout.

Easy and Manageable Check-out

On average, 69.89% of shopping carts get abandoned. A retail store can suffer from this problem when the customers leave at the last moment. E-commerce with an optimized check-out process will reduce cart abandonment and keep your customers coming back. Request the customer to submit the complete purchase details such as mailing address, delivery option, and credit card details. Generally, customers never prefer to browse more than three pages. And that is why one-page check-out extensions are becoming increasingly popular among customers.

Buyer-Friendly Shopping Cart

A successful e-commerce website must have a well-designed shopping cart. Shoppers place their items in the cart to continue the purchase process. Shopping carts must allow the user to modify the quantities, apply promo codes, add or remove products from the card, and shipping options. Design the shopping cart with simple visuals displaying brand colors and check-out buttons. An abandoned cart will send a reminder email to the shopper to complete the purchase process. Thus you never miss a single shipping order.

Personalization & Recommendation

Personalization and recommendations are essential for ecommerce success. By leveraging customer data, businesses can provide tailored shopping experiences, offering relevant product suggestions based on interests and preferences. Moreover, personalization fosters a sense of individuality and engagement, making customers feel valued and understood.

Creating a great mobile app is never easy. However, adding user-friendly features to your app will increase its chances of success. A great app makes it easy for customers to shop, find information, and contact you. It also has a user-friendly interface that is easy to navigate, avoiding frustration, and features that guarantee the security of your customers’ personal information.

User Interface and USP

Don’t just make a mobile app because everyone else is doing it. Instead, make a mobile app that actually solves a real issue that people face. If you make an app that solves a problem, you’ll be able to lay out the UI in a way that makes it easy for people to figure out how to solve it. Always focus on giving your app an integrated feel to make sure you give customers the consistency they’re looking for in their mobile app.
Figure out what your app is going to be used for, create a detailed plan that outlines your unique selling proposition (USP) and user interface (UI), and then get started. If you don’t, you’ll end up creating an app that doesn’t deliver anything to its users.

Intuitive Navigation

Your app’s navigation has a big impact on how easy it is for people to use it. An intuitive navigation system makes it easy for people to use your app the way they want to, while a complicated navigation system can be confusing. Think about what your users need most and make sure those features are included in the navigation. Plus, think about how the user will use your app.

A good app navigation will give the user the feeling that you know exactly what they want to do with your app.

Data Privacy and Security

While it won’t directly affect your app’s usability, privacy and security can make your users feel safer when interacting with your app. You can also use smarter authentication for a smoother user experience.

Personalization

Demographic, contextual and behavioral targeting can help you deliver more personalized content for your users. By delivering personalized content, you’re giving your users exactly what they’re looking for at exactly the right time. Eighty percent of consumers want personalized content.

Simple Interface

Your app should have a user-friendly interface that’s easy to use and responsive. It should be easy for new users to get started, so don’t overload it with too many features. Stick to the basics and keep it simple.

Offline Capabilities

With offline capabilities, your users can access your app wherever they go. This allows you to make your app as easy to use as possible. This is especially important for any app that stores or analyzes information that a user may need at any given moment. It also allows users to rely more on your app.

Reviews, Feedback, and Customer Support

Include a review feature that allows users to rate and leave reviews. This allows you to see what your users are most likely to like and dislike about your app, so you can make changes accordingly. Even negative feedback will help you make improvements.

Push Notifications

Push notifications are a great way to keep a user’s attention even when their phone is locked.

When sending push notifications directly to your customers, always use easy-to-reply alerts that your users can respond to right away. These should only include new features, limited-time offers that boost engagement, and information that your users may find useful.

However, this direct communication through your app needs users to be responsible. If they aren’t, your users might uninstall your app altogether. Push notifications shouldn’t be intrusive or even slightly excessive. Otherwise, you’ll quickly lose your users.

Multi-Device Synchronization

The ability to sync data across multiple devices is now a must-have for any great mobile app. Users may find themselves in a situation where they find it more difficult to find a specific link on their mobile app than they would on a website. The mobile app will gain more traction and scalability thanks to multi-device sync capabilities.

One of the unique features of the mobile app would be real-time data synchronization across devices. You can also open the file and keep working on it anywhere in the world.